In a recent commentary for Fortune, Providence Senior Managing Director and Co-Head of North America Davis Noell explores the rise of the “IRL Economy” and the enduring demand for experiences that bring people together. Drawing on Providence’s investment experience, Davis explains how the expansion of AI and digital technology is reinforcing the value of human connection, supporting continued growth across live entertainment, sports, theater and trade shows.
Those who create compelling reasons for people to come together in the physical world have an enormous runway ahead."
Providence estimates that the market for concerts and theater, live sports and trade shows could grow from approximately $700 billion in 2024 to $1 trillion by 2030. Davis highlights the opportunities this growth creates across the businesses behind live experiences, including production, logistics, venue operations and technology. Meeting that demand will require investment in modernizing venues, developing new offerings and bringing successful concepts to new markets.
See full article in Fortune: https://fortune.com/2026/10/25/irl-economy-live-events-experience-economy-ai/
