Greg Brown

Operating Partner
Greg joined Providence in 2020 as an operating partner.

Greg Brown is an operating partner at Providence and former President and CEO of Learfield IMG College. He is currently a director of 365 Retail Markets and Sweetwater. Mr. Brown joined Learfield in 1984, where he was first responsible for selling sponsorships for the Iowa State Cyclone Radio Network. He held numerous leadership positions throughout his years at the company. In 2009, Mr. Brown was named President and CEO, overseeing a growing sports marketing firm anchored by its multimedia rights management and sponsorship initiatives. During his 11 years as CEO, he led the company through its growth and transformation into one of the leading collegiate sports marketing firms in the nation, ultimately overseeing the merger completion between Learfield and IMG College in December 2018. He then directed Learfield IMG College into its next growth phase, focused on creating dynamic solutions for its college partners. Learfield IMG College now represents more than 1,000 collegiate athletic programs (including nearly 200 multimedia rights relationships), conference and arenas across the nation and provides a wide array of services to collegiate athletic departments, performing arts centers and event organizers. He retired as President and CEO in April 2020.

Over the years, Mr. Brown has developed a significant network of contacts throughout the sports, media, entertainment and technology ecosystem. He currently serves as co-chair of the Learfield IMG College Board of Directors and also as an adviser to the company and its executive team. He also serves on the National Football Foundation Board of Directors, is a national judge for the E&Y Entrepreneur of the Year Awards and remains deeply involved with numerous other organizations, events, and platforms that are vital to the overall development of intercollegiate athletics and sports-related charities. Mr. Brown graduated from Truman State University.

Portfolio Highlights
365 Retail Markets
365 Retail Markets is a leading provider of self-service commerce technology to the foodservice industry.

365 Retail Markets

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Learfield Sports manages the multimedia rights for properties, including many popular collegiate athletic programs.


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Sweetwater is a leading U.S. e-commerce platform for musical instruments and equipment.


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Year Joined